Advertisement
The Tata Group will continue to be the title sponsor of the Indian Premier League (IPL) for the next five years after matching the bid made by the Aditya Birla Group.
According to sources within the Board of Control for Cricket in India (BCCI), Tata has agreed to pay ₹500 crore per season to retain the title rights until 2028. This follows the terms outlined in the Invitation To Tender (ITT) document which allowed the current title sponsor the opportunity to match the highest bid received.
Tata had acquired the title sponsorship rights from Vivo in 2022 by virtue of a sub-licensing agreement. By retaining the rights for the next five seasons, Tata has secured its position as the IPL title sponsor through 2028.
The decision was confirmed by the BCCI earlier today. It brings long-term stability to the sponsorship aspect of India’s premier T20 cricket tournament.
According to media reports, the Aditya Birla Group’s bid of ₹500 crore per year for the next five seasons was matched exactly by the Tata Group.
The IPL title sponsorship is considered one of the most sought-after properties in Indian sports. Tata will be looking to leverage the brand visibility and marketing opportunities associated with being the title sponsor for the next half-decade.