Nike Swings Into LIV Golf League with Smash GC Partnership
This significant move comes in the wake of Nike’s recent notable exits, including the conclusion of its longstanding 27-year partnership with golf legend Tiger Woods.
Picture credit: Business Today
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Nike, the renowned sports goods giant, has made a noteworthy entry into the golfing scene by joining forces with Smash GC, a team led by powerful golfer Brooks Koepka, in the burgeoning LIV Golf League. This strategic collaboration marks Nike’s initiation into the Saudi-backed golf league, as the brand gears up to supply custom-designed shoes for the Smash GC team.
This significant move comes in the wake of Nike’s recent notable exits, including the conclusion of its longstanding 27-year partnership with golf legend Tiger Woods. The decision to align with Smash GC and provide tailor-made footwear for the team signals a calculated shift in Nike’s approach to its golfing endeavors.
The announcement has sparked considerable excitement within the golfing community, capturing the attention of fans and experts who are closely monitoring Nike’s evolving role in the sport. As Nike continues to make waves in the golfing world, its partnership with Smash GC in the LIV Golf League is poised to bring about a transformative shift in the landscape of the sport.