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Sidekick boxing has quietly established itself as one of the most respected independent brands in combat sports. While many companies entered the scene after influencer boxing exploded in popularity, Sidekick’s involvement dates back to the early years of Andrew Tate’s kickboxing career, long before global fame and online controversy surrounded his name.
The company, founded by Daniel Knight, became heavily associated with Tate throughout his rise in professional kickboxing. Over the years, the relationship reportedly evolved beyond sponsorship alone, with both sides building a strong friendship through their time in the sport.
But according to people close to the brand, the growing connection was not always welcomed behind the scenes. Sources claim there were periods where business opportunities suddenly stalled, sponsorship arrangements became complicated and promoters were allegedly discouraged from collaborating with Sidekick Boxing. Despite those reported setbacks, the company continued to grow independently and maintained its presence within combat sports without relying on outside backing.
Nearly ten years later, Sidekick Boxing now finds itself in a strangely familiar position.
Australian fighter Matt Floyd has recently emerged as one of the more talked-about personalities entering the U.K. crossover boxing scene. Floyd had previously been linked to a potential bout with Andrew Tate, a fight that would have marked Tate’s long-awaited return to competition. During discussions surrounding the matchup, Floyd reportedly learned about Sidekick Boxing’s history with Tate and the role the company played during the early stages of his fighting career.
Sources close to the situation say Floyd was impressed by the loyalty the brand had shown over the years and eventually made contact himself regarding a possible partnership. However, individuals familiar with the matter claim efforts were allegedly made to damage the relationship before it could develop, with accusations and rumours reportedly being spread in an attempt to create friction between Floyd and the company.
Despite that, the partnership now appears to be moving forward.
Sidekick Boxing is expected to sponsor Floyd for his upcoming Misfits Boxing debut this June, continuing the company’s long-standing approach of backing fighters they believe in regardless of outside pressure or politics within the sport. For the brand, the deal is being viewed internally as more than just another sponsorship agreement. It is another example of the loyalty and long-term relationships Sidekick Boxing believes have defined the company since its earliest days in combat sports.
Matt Floyd Ready For Biggest Stage Of His Career At Misfits Boxing
Matt Floyd is scheduled to face Anthony Taylor on June 13 at the AO Arena in Manchester as part of Misfits Boxing’s “Beauty vs The Beast” event headlined by Tommy Fury and Eddie Hall.
Taylor enters the fight with far more experience inside crossover boxing, having shared the ring with several high-profile names across Misfits and influencer boxing events. Floyd, meanwhile, has built momentum online through his outspoken personality and repeated calls for major fights, quickly attracting attention from fans in both Australia and the U.K.
The matchup is expected to be a major opportunity for Floyd to introduce himself to a wider audience on one of the biggest crossover boxing cards of the year. A strong performance against Taylor could potentially push him toward even larger names within Misfits Boxing moving forward.
With thousands expected inside Manchester’s AO Arena and the event streaming globally on DAZN, Floyd’s debut has become one of the more closely watched storylines on the card outside of the main event.