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Caleb Williams has emerged as a star quarterback during his time at USC, capturing the attention of both fans and sponsors alike. His on-field success, highlighted by winning the prestigious Heisman Trophy in 2022, has been complemented by lucrative endorsement deals thanks to the name, image, and likeness (NIL) rules introduced in 2021.
During his tenure at USC, Williams secured endorsement deals with major brands such as Dr. Pepper, Wendy’s, Beats by Dre, and Playstation, among others. These deals reportedly earned him a staggering $10 million over the past two seasons, a testament to his marketability and popularity in the college football landscape.
As Williams transitions to the NFL, the potential for increased earnings through his first professional contract looms large. Projected as the likely No. 1 overall pick in the upcoming NFL Draft, Williams stands to sign a lucrative rookie contract, regardless of whether he is selected by the Chicago Bears or another team via trade.
Spotrac estimates that the No. 1 overall pick in the 2024 NFL Draft could sign a four-year contract worth $38.5 million, with a significant signing bonus of around $24.8 million. Additionally, Williams’ rookie salary and roster bonuses could further boost his earnings, potentially tripling his NIL earnings in his first year alone.
While Williams’ initial contract will provide a substantial financial boost, his earning potential extends beyond the gridiron. With his established brand and marketability, Williams is poised to attract additional endorsement deals, further augmenting his income in the years to come.
Ultimately, Williams’ transition from college to the NFL represents a significant milestone in his career, one that promises not only athletic success but also financial prosperity. As he embarks on this new chapter, Williams’ impressive earnings from both NIL deals and his NFL contract underscore his status as a rising star in the world of football.