Paris Olympics 2024: Aditya Birla Capital To Sponsor Indian Team
Aditya Birla Capital Limited has entered into a partnership with the Indian Olympic Association as the official sponsor of Team India going for the upcoming Paris Olympics 2024
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In a major development, Aditya Birla Capital Limited has entered into a partnership with the Indian Olympic Association as the official sponsor of Team India going for the upcoming Paris Olympics 2024.
With this, the Aditya Birla Capital plans to launch a comprehensive marketing campaign showcasing some of India’s top athletes. This campaign by Aditya Birla Capital will highlight the stories of remarkable athletic achievements, their journey to moments of national pride, and resilience in overcoming difficulties. They will utilize platforms like digital, OTT, print, outdoor, and social media for their campaign.
Additionally, the campaign will incorporate brand activations aimed at fostering nationwide support for the Indian Olympic team.
Speaking about the partnership, the CEO of Aditya Birla Capital – Vishakha Mulye said:
“The beauty of sports lies in its power to transcend boundaries, unite people, and demonstrate the extraordinary limits of human potential and resilience. The Olympics is one of the greatest sporting events across the world. We are excited to partner with the IOA and show our support for the Indian contingent at the Paris Olympics. We are proud to support our athletes in their journey to athletic excellence and wish Team India all the very best for an incredible performance at the Paris Olympics.”
Expressing gratitude, IOA president PT Usha stated, Dr. P.T. Usha, said:
“We extend our sincere gratitude to Aditya Birla Capital for their support and belief in the potential of Indian athletes and in the shared commitment to nurturing sporting talent and cultivating role models for India. The growing support from brands and corporate India who understand the pivotal role sports play in our nation’s development, is truly heartening and encouraging at the same time. We look forward to further strengthening our association, as we strive to achieve our collective goals in the journey ahead.”
This partnership underscores Aditya Birla Capital’s dedication to empowering individuals and communities, aligning with its core value proposition of ‘Enriching Lives. Winning as One’.