The Las Vegas Grand Prix is making changes to the Formula One event this November by introducing a Ferrari Challenge support race, addressing last year’s criticism about the limited track action. In response to feedback, organisers are also planning to include a skating rink on the roof of the Paddock Club hospitality building, catering to those looking for more than just a high-end racing experience.

Last year, the Las Vegas event, which is Formula One’s third U.S. round, raced through the iconic Nevada Strip at night but featured only the main F1 race. In comparison, the European Grand Prix typically offers a mix of junior series and sportscar races. Emily Prazer, Chief Commercial Officer for F1 and the Las Vegas Grand Prix, explained that they had taken the feedback on board:

“We understood the concerns last year about the absence of a support race. Our focus then was mainly on logistics, but now we are much more confident in extending the event’s operating hours and adding more track activities.”

More Track Activity Planned for 2024

The addition of the Ferrari Challenge support series will allow more time for racing, which helps to prepare the track and address any issues before the main F1 cars hit the circuit. In 2023, the first practice session had to be stopped after just eight minutes due to track repairs, leading to a lawsuit from frustrated fans.

The Ferrari Challenge will run over all three days, with garages in the Fan Experience zone. This free daytime event, located on Las Vegas Boulevard, can accommodate up to 30,000 attendees daily. Speaking about the effort to engage locals, Prazer mentioned, “We’re working on connecting more with the local community, especially Nevadans, by educating them on the Formula One experience.”

Prazer also highlighted that the second edition of the Las Vegas Grand Prix would be less about hype and more focused on improving the overall experience for visitors.

Enhancing the Visitor Experience

In response to lessons learned from the previous year, the Grand Prix has also adjusted its ticketing approach, making it more inclusive. Instead of catering solely to the high-end market, Prazer said, “We’ve shifted towards offering more affordable tickets and general admission zones, ensuring there’s something for everyone.”

As part of its innovative approach, the Las Vegas Grand Prix is being used as a testing ground to explore new entertainment ideas. The ice rink on the Paddock Club rooftop is one such example.

Prazer noted, “You won’t see this anywhere else. We’re looking at how to create a more engaging entertainment experience. Vegas already has the Golden Knights (National Hockey League team), and we’re collaborating with them on some fun merchandise.”

With a focus on making use of every available space at the Paddock Club, the organisers aim to make the 2024 event more enjoyable and interactive for attendees. Prazer concluded, “It’s all about activating the space and ensuring it’s a lot of fun for everyone involved.”

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